what's the emotional connection

between your customer
and your brand?     

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Thoughtful woman


Every communication and customer touchpoint develops a relationship between your brand and your customers. And yet, while traditional market research has done a good job of understanding how rational thinking contributes to the decisions your customers make, it often underestimates their emotional response.

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion."
- Dale Carnegie
Emotion images
Emotion images

We help you uncover the emotional connection to your brand

You need to dig deep and discover why your customers behave the way they do. Better understanding comes from getting close up and observing what people naturally do, both online and in the “real world”. It comes from asking a wide variety of questions to gather information from every angle. It comes from getting creative and using images, colours and personification to aid people in opening up on a deeper level.

We help you Understand your Customers

We have over 20 years of experience in utilising a custom mix of tried-and-true research approaches with the new and innovative to get you the information you need. Whether we are standing in-store observing your customers’ behavior, gauging reaction to your advertising creative, or following along while they shop online, we pride ourselves on not only gathering the information you need but presenting it in a way that is meaningful and most importantly, actionable.

Our service is unique. It is consultative. And it just might be exactly what you have been looking for. Find out more about what we do.

GADD Research


Receive a free Brand Emotion Insights Report by contributing to it.

Choose one of these iconic brands and take two minutes to choose a picture that describes your feeling about the brand.

We’ll conduct advanced emotional analysis on all the submitted images and send you the report on the visceral connections that these market-leading brands have developed.

  1. click on a brand logo

    Canadian Tire Helping Hands Subaru Coca-Cola TD Bank BMO Bank Ford Toyota Molson
  2. Submit an image that describes your feeling about this brand.


    • A picture of your own (Up to 1 MB)
    • Or select one of the images below
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